Marketing and Communications
Unifying Our Brand
Our visual elements are the most identifiable part of our brand. They make us unique. When people see them, they immediately think of Orangeburg-Calhoun Technical College. We have to be consistent to be effective.
Logos
Our official college logo is the most visible part of our identity and should not be altered in any way.
The building illustration of the logo with our college name may be used as a design element.
- Do not stretch or shrink logos disproportionately or place a frame around them.
- Leave at least one-half inch of space around the logos.
The Marketing Department will furnish logos to academic and administrative departments or programs upon request (see Campus Logos below).
Elements of the official logo, such as the illustration of Building S, may be used at the discretion of the Marketing Department only for design purposes.
You are welcome to order promotional products for your respective program or division. Items featuring the college’s logo must be approved by the Marketing Department to ensure brand consistency.
Primary Logos
Download Solid Black Logo
Download Blue O Logo
Secondary Logo (to be used only if your space does not accommodate the primary logo)
Campus Logos
Entities that directly support the academic mission of the college (departments, programs, centers, offices, etc.) use the building brand icon with text identifiers.
OCtech entities that have a targeted audience and are non-academic may have unique logos, but incorporate colors and/or fonts associated with the college brand.
If you have questions or need assistance, contact the Marketing Department.
Mascot
Otus the Owl is Orangeburg-Calhoun Technical College’s official mascot. He was introduced in fall 2022.
Otus means “owl” in Latin and refers to the largest genus of owls.
Otus’s likeness is used only as a secondary design element to the official OCtech logo.
Official Colors
OCtech’s primary colors are dark blue and pure cyan. The college’s secondary colors are teal green and golden yellow.
- Dark Blue Pantone 2955C | RGB (0,56,101) | Hex #003865
- Pure Cyan Pantone P Process Cyan | RGB (0,174,239) | Hex #00aeef
- Teal Green Pantone 7717C | RGB (0,133,125) | Hex #00857d
- Golden Yellow Pantone 116C | RGB (255,205,0) | Hex #ffcd00
College Seal
Our college seal should only be used on official college correspondence, documents and publications, including:
- Official college credentials (transcripts, certificates, diplomas and degrees)
- Official, ceremonial or historical college publications
- Official correspondence and documents from the president, area commission and foundation
- Legal documents and contracts
The college seal and college logo should never be used together. Contact the Marketing Department if you have questions or to request permission to use the college seal.
Foundation
The Orangeburg-Calhoun Technical College Foundation was established in 1977 to further the educational aims of the college, its students and employees. It is governed by a board of directors.
Our foundation seal and logo should be used only on official foundation correspondence and publications.
Approved Fonts
Use these fonts when creating flyers, posters, programs, slideshows, PowerPoints, presentations and other printed or promotional materials for your area. These are basic fonts available on all computers:
All Occasion
- Century Gothic
- Impact
- Times New Roman
Special Occasion
- Edwardian Script ITC
Additional fonts may be used at the discretion of the Marketing Department.
Email Greetings
Emails and voicemails should be replied to within 24 hours. If you will be away longer than 24 hours, set an away message to include when you will return and who should be contacted if they need to reach someone before your return.
Email away message: Thank you for your email. I am away from the office and will return Friday, January 13. If you need immediate assistance, please contact Green Lantern at 803.123.4567 or lanterng@octech.edu.
Email signature: The following is the proper format for our standard email signature. Contact the Marketing Department if you have questions.
Please copy and paste the following into your email Signatures tab, using 12 pt Century Gothic font for your name, 10 pt Century Gothic font for your details and 8 pt gray capitalized Century Gothic font for the social media links.
Your Name
Your Title
803.535.xxxx | octech.edu
FACEBOOK | INSTAGRAM | LINKEDIN
It should look like this:
Email Etiquette
- Do not send an email with just an image with overlayed text, such as an e-invite. Image-based emails are not accessible to the visually impaired. Be sure your message is complete and clear in case the image does not display.
- Proofread carefully for spelling and grammar errors.
- Check any included links to ensure they work.
- Do not add sayings, quotes, verses, etc. to your email signature.
Phone Greetings
Employees should also adopt a standard voicemail message and phone greeting.
Voicemail message: “Hi, this is Green Lantern in the Justice League at OCtech. I’m sorry I missed your call. Please leave a message, and I will respond within the next business day. Thank you, and I hope you have a great day!”
Phone greeting for callers: “Thank you for calling OCtech. This is Green Lantern in the Justice League. How may I help you?”